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Over the last few years, Ford hybrid vehicles have become more popular, and the lineup has expanded quite a bit. Geneseo drivers now have a much wider selection of vehicles to choose from when shopping for their next new vehicle, but a few questions pop up:

• Is a Ford hybrid worth it?
• Is a Ford hybrid better than a gas car?
• And which Ford hybrid is right for me?

In this guide, we’ll look at the Ford hybrid vs. gas pros and cons so you can choose the right car, truck, or SUV for your needs. Let’s dive…

​If you aren’t a fan of the other horse-named Ford sedan, the Mustang, and prefer an equally powerful model in the shape of an SUV to roam the wilderness, you absolutely need to know about the 2026 Ford Bronco. Multiple available engines and a host of features make every drive an adventure, whether you choose the paved roads of Geneseo or the open trails. If you’ve been in the market for a new SUV, read on to find out why the 2026 Ford Bronco outpaces the competition. 

So, you’ve decided to start shopping for a new SUV. The good news is that Ford has an excellent lineup to suit the needs of any buyer, and the better news is that we have a great selection right here at Ed Morse Ford North in Geneseo.

The only problem is, how do you pick the right one for you? If you’re unsure where to start, keep reading to check out our comprehensive guide to Ford SUVs.

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The market for truck shoppers is a crowded one filled with quality contenders, but there are many reasons the F-150 still rests at the top of the dogpile and stands strong in any half-ton truck comparison.

If you’re considering the benefits of the 2025 Ford F-150 vs. the Toyota Tundra, you’re going to find plenty of reasons to choose Ford in this powerful comparison of truck specs.

We’re always happy to show the multitude of ways in which the F-150 bests any half ton competitor, so don’t hesitate to skip all the details below and instead…

The Maverick has only been around for a few years, but it’s already gained a devoted following in the car community. It’s a bit of an outlier in the Ford lineup, chiefly because it’s the only truck they make with unibody construction.

So, what makes unibody trucks so unique, and what are the advantages of them? We’re here to explore exactly that—read on to find out why the Ford Maverick is the best small truck for sale in Geneseo, IL.

SUVs are among the most popular types of vehicles in the country these days, but not all are created equal. Some models have three rows and cater to families. Others have hybrid engines for maximum fuel economy. Then, there’s that special class of SUVs that are purpose-built to be taken off the beaten track—with their knobby tires, four-wheel drive, locking differentials, and torquey motors, a whole new world of potential adventure opens up.

The Bronco and 4Runner are two prime examples, but at the same time, they’re very different from each other. So, which one gets the…

Ford has just launched a new campaign titled “From America, For America,” and it has a very appealing offer: employee pricing on new Ford vehicles — for everyone. Yes, you read that correctly: no matter who you are, whether you work for Ford Motors or not, you have access to and can enjoy the Ford employee discount when you purchase (and in some cases lease) a new Ford vehicle.

There are some details about the Ford Employee discount, the different Ford Plans for discounts, and which vehicles they apply to that we’ll need to go over, so read on to…